Become a Certified Mindful Storyteller

JOIN NOW to level up your brand and marketing with ease
and you will build a clear strategy, master your storytelling,
create strong authentic connections & generate purposeful profit.

Raise your hand if this sounds like you…

  • You wake up in a panic and create content reactively because you aren’t connecting with your customers, your voice is not feeling authentic

  • Building a marketing and brand strategy stresses you out and is a bit confusing; you feel directionless and unclear

  • You understand the importance of storytelling, you have stories to share; but you aren’t sure how to connect them to your business, your customers and your value

  • You’ve started to think about your WHY but you haven’t connected it together with a Vision, your values and your mission

  • You lack confidence in yourself and your business to share your message with the world

  • You recognize the market is changing, it’s moving fast, and it’s important to be really clear, purposeful and consistent

  • You feel frustrated because you are committed to change.  You realize you need some help.

If so, then at least one of these is also true…
You want to reduce stress and self-doubt by building a mindful mindset
You want to lock in your brand strategy (vision, mission, values, & why) and learn how to share them with the world
You want to establish trust and authority by learning how to master your body language on camera and in person
You are looking to become the ultimate Mindful CEO by building confidence and getting to know your customer
You want to increase your value perception and unleash your confidence by writing your story and sharing it with the world
You want to move from overwhelmed to empowered by building your marketing strategy alongside TOP industry experts
You want to eliminate your fear of putting yourself out there on camera by learning how to show up like a pro every time
…. Without feeling salesy or getting rejected

A note from your storytelling guides…

Hello Mindful Storytellers…

We are so excited you are here with us. We know that the entrepreneurial life can be challenging and scary. You are committed to your work but sometimes it feels like you are the only one who believes in you…We get it!

Courtney is an award winning filmmaker; a writer, director and producer. He has spent his career working on feature films, broadcast television, and in the indie film world. He has been writing stories, building content and directing productions for 25 years.

Jen is a former Fortune 500 exec turned Mindful business coach. As a sought after team leader and brand strategist she has spent 20+ years transforming companies and their leadership including Marvel, Walmart, Hasbro, Skechers, Cott, and Loblaws. She recently left the comfort of her corporate life to fulfill her purpose.

We are here to tell you, we want to support you and your dreams.

The Art of Mindful Storytelling is a program to help mindful entrepreneurs master your storytelling, create connections and skyrocket your brand. It’s not just a program. You will become part of a community that lasts. We believe in the long-term, we want people who are committed to growth, want to make connections, believe in only the radical truth, and are committed to change . We look forward to getting to know you better.

Our Partners


The “Stay Calm, Mom!” Podcast is available on Spotify, Apple Podcasts, Amazon Music, and all your favorite podcast platforms

Who the program works for:

Mindful Business Leaders who are scaling/ growing their business 


are established and need to rebuild.

This program is for you if you:
* are 100% committed to making a change and leveling up but know you need support
* are ready to focus on building your brand and marketing strategy to get your business to the next level
* have a story to share but you aren’t sure how, where, why or when to share it
* lead with your why, it drives you and motivates your every day
* feel your confidence levels are not where you want them to be and getting some support from industry leaders is the “teaspoon of sugar” you need
* direction, clarity, purpose, motivation, mindset, and confidence resonate BIG TIME


Once you enroll in the program we will kickstart with a 1:1 phone call to talk about how we get started. From there, we will share the onboarding plan and discuss how move you through the following steps:

MODULE 1: Mindset and Brand Strategy
Establish your MINDFUL mindset and build your WINNING brand strategy
DURATION: 3 weeks

The place we start is building a mindset that will last and sustain beyond the program. We share the concept of a mindful mindset; why and how to build it using practical daily winning routines. This supports your journey and commitment to get crystal clear on your brand strategy. We start to flex your creative writing muscles by getting clarity on your why, defining your mission, vision, and values. Say goodbye to your confusion and doubt and say hello to clarity and intention. We include some hands on training to help you set yourself up like a boss so you can diminish your sense of overwhelm as you take on new ways of working. You will have amazing exercises at the end of these weeks to challenge your creativity and provoke your thinking.

MODULE 2: Story Builder
Write your UNIQUE story, MASTER your body language, and BUILD your confidence
DURATION: 3 weeks

During these weeks we build on your mindful mindset principles providing incremental steps and new tools for you to try and use in your daily life and at work. The build of your mindset and your practice will help you balanced as you continue to grow.  In week 4 we will dive into our story writing.  We connect our story to our why, values, mission and vision and use our Story Builder process to guide us. We create stories that connect, are memorable and impactful. We will work together to get comfortable scripting and creating. In week 5, we have partnered with industry thought leader, Carol Kinsey Goman to bring you the very best content on presence and body language. You will be given the secret weapons to mastering your body language both online and in public presentation. Be prepared to dive in and challenge your conventional thinking as we start you on your confidence building journey.  To ensure your confidence is solid we move quickly into week 6 guided by Confidence Coach, Jennifer Grosso .  She steps in to work with you on building your confidence, understanding the root of your inner critic, and ultimately cultivating your power within. These weeks are action packed and filled with opportunities to build and grow.

MODULE 3: Market Yourself and Connect
Build CONNECTIONS that last, MARKET yourself, SHARE your message with the world, and GET CERTIFIED!
Duration: 4 weeks

During these weeks we catapult your mindset principles, pushing you into new spaces with more new tools for you to try and use in your daily life and at work. We start by jumping into the power of your brand and connecting your voice to your brand. We learn about engagement, our customers, and the importance of feedback. This includes the art of giving and receiving feedback.  Then we move into marketing yourself.  We want you to love your marketing plan and strategy. We know marketing can be overwhelming, exciting and frustrating. Let us introduce you to the Storytelling Incubator. We have partnered with leading industry experts across ALL of the relevant platforms to bring  you what we call our Storytelling Incubator. Here’s how it works…


By the time you get here you will be crystal clear on your brand strategy, ideal client, and you will be 90% complete on your story. You will be feeling confident. You will have a much better idea of where you should prioritize sharing your story.

We have modules from industry experts speaking to best practices for storytelling in the following platforms/verticals:

  • Facebook
  • YouTube
  • Pinterest
  • Instagram
  • Blogging
  • LinkedIn
  • Podcasting
  • Media Training
  • Email Marketing
    TEDEX/Public Speaking

We encourage you to spend time learning and focusing on the platforms that resonate most with you and your customers.

No more fear. It’s time to put everything out there. We will use our time together to work on video and audio. We know from experience this is a space of discomfort for many. By now our confidence is growing and we are feeling connected to our customers and our brand. Getting up in front of the camera like an expert won’t be a hurdle anymore. It’s important to cover the basics so we start with the foundations and get quickly into execution.

As we wrap up our time together it is never goodbye. We want to make sure you understand how we stay connected, what the opportunities are and the doors that are opening. Grab your certification and stay connected, we are never too far away.


“Want to pivot your career? Hone mindful leadership skills? Connect with a supportive community for you to learn and grow from so you can fulfill your personal or professional purpose? Under the tutelage of Jen James (aka Double J), I increased my professional worth by 25%; as well and gained the skills that enabled me to land a role where I can envision and lead strategic transformational organizational change.”

– Christine Brooks, Senior Manager, Sr. Mgr. Process & Change

“Jennifer was a great partner to work with. She is both creative and pragmatic, which makes her a strong problem solver. We worked together to bring customer messages to life and I thought she demonstrated customer centric thinking and was able to balance the demands of the business by staying focused on the end customer and their needs.”

– Cheri Mara, CCO

“Jen helped me get crystal clear on my vision, voice and why. I feel more confident now than I ever have since we have identified my customer and spent time to craft and share my story.”

– Karen Calder, Founder, Karen Calder Coaching

“Courtney has a unique ability to capture the essence of a story, event or life and present it in a compelling and entertaining manner.

– Ryan Kruger, Special Advisor

“Courtney and Jen listened to what we needed and shared creative ideas and suggestions. We had a vision, that with collaboration, created engaging, funny and inspirational videos that will be used in the front lines for many years to come.”

– Erin Gray, AVP

“It’s always a pleasure working and collaborating with Jen. She brings forth solutions, streamlined communication and improves the culture.”

– Sylvie Lamont, SVP Creative, SJC Content


  • Dedicated 1:1 coaching calls to answer all your questions
  • 2 x weekly accountability touch points
  • A weekly private FB Group community for meeting to connect, share, learn and grow
  • Access to thought leaders in the industry where it counts. We began our careers with one startup while working in the corporate world. We know that support from the right people is critical so we’ve partnered with some AWESOME people to help you on your journey.
  • A proven story building process that will connect you to yourself, your why, deepen your connections with your customers and ultimately build your confidence so you stop wasting time and start making money
  • Mindset reboot so you can live your life like the winning entrepreneur you deserve to be.
  • Lifelong partners who are committed to you thriving both professionally and personally. Burn out is not an option!


  • Vision statement, Mission statement, Your WHY, Values, Your story, direction on brand positioning, wordmark, colour palette
  • A Mindfulness practice with tools and sustainable process
  • Learn the foundations to become an expert on camera
  • Craft a marketing strategy just for you with education from top notch industry experts
  • Get to know  your body language and learn best practices from industry thought leader, Carol Kinsey Goman

The Art of Mindful Storytelling

A 10 week program to level up your brand and marketing with ease by:

  • Building a clear strategy
  • Mastering your storytelling
  • Creating strong authentic connections

Inside the program you will receive:

  • 1 x 30 minute onboarding session
  • 8 (90 minute) 1:1 sessions with Jen or Courtney
  • Weekly training modules – videos and pdf learnings with homework
  • Weekly accountability touch points
  • Weekly group coaching
  • FB group for support

*** UPGRADE NOW to the VIP package for $500USD***

  • Unlimited email and Voxer support
  • $75 of your payment is donated to The Art of Mindful Storytelling Production grant. CLICK HERE to learn more

Next enrollment date will be February, 2021
Payment options:
Limited time offer for 2021 ONLY

$50 of your payment is donated to The Art of Mindful Storytelling Production grant. CLICK HERE to learn more

  • Pay in FULL: $3497 USD
  • 3 Payments $1333 USD

Thank you for participating in
The Art of Mindful Storytelling Production Grant.

We aspire to make the young storytelling entrepreneurs journey into life simpler, faster, and wrapped in confidence and support.

This grant will provide a few lucky storytellers with three things:

  1. A production budget to create an initial project
  2. Access to The Art of Mindful Storytelling program inclusive of the VIP upgrade
  3. Ongoing mentorship from Courtney and Jennifer James


We will unlock the application process each spring, April 1, to applicants around the globe.  We will collect applications from April-September each year.  The applications will be reviewed by a panel from September-October 31.  Winners will be announced by November 15.

Participants will be provided access to the course and their grant funds starting in the next fiscal year.

Deductions are a $50 automatic deduction off the top of the course fee.  For those who enter into the VIP program a $75 incremental donation goes into the fund.